Marketing Guide

How to Make Email Marketing More Mobile

Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are fast becoming fully functional internet-ready devices.

With multiple mobile platforms on the market and mobile phone companies vying for the sale of not only the devices but also the data plans that supply the bandwidth, these "mini-messengers" are in the hands of millions of consumers. read more

 

How to Make Your Email Program More Productive

Welcome to the New Year! I hope you've recharged your batteries and are ready to start a successful 2009.

And if you haven't done it yet, now is the perfect time to map out plans for your email program. Any changes you might make in the first few months of the year will stand you in good stead.

 

Resolve to do your homework

Good planning starts with analysis. Have you compared your overall results with available industry benchmarks? There are many sources for this information, but one to check is email provider Bronto. Though your own metrics are more important, you will have a gauge for how well your program is working in comparison with those of your peers. read more